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MSH Genesis Matching Investment Funding Overview

Amrita TBI is one of the select implementing agencies of MeitY Startup Hub, Government of India. Under the MSH GENESIS Matching Investment Funding Program, eligible startups can receive a matching investment of up to ₹50,00,000.

Through a 6-month acceleration program, Amrita TBI will help startups connect with and raise investments from venture capitalists and angel investors. For every investment raised from external investors, Amrita TBI (through MeitY Startup Hub) will match the amount up to ₹50 lakhs.

Amrita TBI is a non-profit startup incubator supported by the Government of India and Amrita Vishwa Vidyapeetham, dedicated to funding, mentoring, and nurturing ideas, startups, and entrepreneurs.

In 2017, Amrita TBI received the National Award for being the Best Startup Incubator in India.

Listed among the Top 5 most prolific startup incubators in the country by The Economic Times.

Total Matching Funds: Up to Rs. 50,00,000

Submission Deadline October 31, 2025

Funding Provided

This program supports innovative startups with a 1:1 matching investment of up to ₹50 lakhs, based on external funds raised. Selected startups will participate in a 6-month acceleration program focused on scaling their business. The program concludes with a Demo Day, where startups pitch to an investor panel.

If a startup raises funds during the program or on Demo Day, MeitY Startup Hub will provide a matching investment of up to ₹50 lakhs. The investment will be routed through Amrita TBI.

About MeitY Startup Hub Genesis Program

MeitY Startup Hub, Government of India has envisaged an umbrella scheme called GENESIS (Gen-Next Support for Innovative Startups) with a budget of Rs. 490 Crores for 5 years to discover, support, grow and accelerate successful startups in Tier-II and Tier-III cities with emphasis on collaborative engagement among startups, government, and corporates for promoting digitization based on the principals of inclusivity, accessibility, affordability, leading to growth in employment and economic outputs. Amrita TBI will implement the GENESIS scheme on behalf of MSH. This scheme envisages further scaling up and sustaining the tech ecosystem especially to discover, support, grow and make successful startups. The program envisages impacting and consolidating 10,000+ tech start-ups over the course of the next 5 years to pave the road for an inclusive startup ecosystem.

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Submission Deadline

October 31, 2025

Benefits




Support services provided for startups during the program:

  • Quick testing and iteration of products
  • Access to an Accelerator team for support across multiple verticals
  • Mentors in key domains (Technology, Strategy, Product Development, Marketing etc.)
  • Regular engagement with Investors
  • Access to international markets through partnered incubators
  • Funding opportunities on Demo Day

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Are you Eligible?

Startup/Idea Eligibility
1. Stage of the Startup:
 ● Must be a registered Indian entity (Private Limited Company) with at least 51% Indian ownership.
 ● Must have a market-ready product and preferably be revenue-generating
 ● Must have a valid DPIIT certificate.
2. Sector Focus:
 ● The proposed startup should work on a tech-based product/software in domains like Deep-tech, AI/ML, Cybersecurity, IoT, Blockchain, Fintech, Ed-tech, or Health-tech.
3. Scalability and Impact:
 ● The startup must be registered in a Tier-II or Tier-III city.

4. Legal Compliance:
 ● Must not be involved in any legal disputes.

5. Originality:
 ● Preference is given to startups with granted patents.

Funding and Financial Eligibility
1. Funding is a 1:1 matching fund ranging from up to 50 lakhs based on external funds raised (government grants are not considered).
2. Cannot be a startup previously supported under the TIDE 2.0 (Scale up) or Samridh schemes.
3. The funding instrument is equity.

Startup Success Stories

Yellow Messenger

Yellow Messenger has created a conversational AI- driven platform to solve the problem of poor customer experiences made for customer support globally by developing a voice bot. The founders had deployed the voice bots for over 700 companies including Amazon as their potential customer. The funds will be used to upgrade their existing technology and establish their presence in the U.S market.

MiQasa Home Automation Pvt. Ltd.

Tendulkar backed Smartron buys Amrita TBI startup MiQasa.
MiQasa was a winner of "The Emerging Tech Startup of the Year 2017 Award" by Entrepreneur Magazine India.
Miqasa Home Automation was also a winner of Amrita TBI Pitchfest 2017 and was listed among "Top 42 Fundable Startups in India" by the India Fund Fest 2017.

Discover Dollar Consulting

Discover Dollar became part of case study for Wharton Business School, Pennsylvania and IIM Bangalore. SAP in Orlando listed them among Most Innovative Solution. They also won various awards from IIM Bangalore, IMT Nagpur and was also a winner of Amrita TBI Pitchfest.

Testimonials

Amrita TBI is the rarest of the rare among the various startup incubators in India. I am particularly happy that Amrita TBI is recently ranked among Top 5 prolific incubators in India and mentored more than 200 startup ideas. I am delighted to see that Amrita TBI nurtures, supports and facilitates startups and also helps a lot of young startups and entrepreneurs. I wish Amrita TBI to scale up and support many more startups.
Krishna Chandra Dey

Amitabh Kant

CEO, NITI Aayog

We have been tremendously benefited from the incubation including the network, funding and value they brought on to the table. Amrita TBI has been always start-up friendly in their terms of engagement and investments. I can confidently say Amrita TBI stands among top incubators in India
Subrahmanya Rao

Subrahmanya Rao

Discover Dollar Consulting

The ecosystem Amrita TBI offers and most importantly advantage of incubating inside a university helped us to get constant guidance from professors and a continuous knowledge. It has been a wonderful experience and simply the best spent year I could have imagined for taking steps to start my own business
Prashanth Reddy

Prashanth Reddy

StudyOwl Education

Amrita TBI is the only one incubator which very effectively supports hardware startups in India. Acceleron Labs couldn’t think of any other better physical incubation other than Amrita TBI. The way Amrita TBI executes their plans are awesome and physical incubation space available at Amrita TBI Kollam, Bangalore and Coimbatore are excellent
L.K. Prasad

L.K. Prasad

Acceleron Labs

We greatly benefitted from technical and business mentorship provided. We started getting recognition and traction after we won Amrita TBI Pitchfest

Santhosh Patil

MiQasa

AmritaTBI was the first incubator we got into before we knew anything about the startup ecosystem. They recognized the potential of our product before we had acquired customers. They continue to support us today with connects and all the ancillary assistance required to run a company in India

Kodandarama M. A.

Preksh Innovations

Amrita TBI helps us to be instrumental in shaping my startup with their mentoring and feedback. We can very confidently share that, Amrita TBI has only one purpose which is to support STARTUPS for their success. It provides access to valuable resources as and when required without any agenda. This has proven by winning the National Award. We look forward to resourceful engagement with Amrita TBI for all our future endeavors

Rakesh Meladath

Meladath Auto Components

Amrita TBI has a large pool of mentors across the world. They helped us to fine tune and scale the product. We are grateful that mentors have supported us in deep tech areas such as Machine Learning to complete the product on time. It was an exciting journey for us with Amrita TBI

BKP Sharma

Founder- Agilean

Amrita TBI, a place of innovation, Where ideas are born, with a gentle rotation. A hub of creativity, and a beacon of hope, Inspiring young minds, to reach and to cope.
 
A place where technology meets with the heart, Where innovation is driven, by love from the start. A bridge between worlds, a path to success, Where new ideas are born, with no limit or stress.
 
With mentors and leaders, who guide the way, Amrita TBI, leads us each day. To a future so bright, and full of potential, Where our ideas can grow, and be instrumental.
 
So let us embrace, this place of wonder, Where we can find, our own path and adventure, With Amrita TBI, as our guide and friend, We can achieve greatness, that knows no end.

Incubatee

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